I’ve had a fascinating month of observing myself from the lens of an entrepreneur. Noticing the many ways my confidence has shifted—choosing to disappear from areas where it previously resided, and showing up fiercely in areas I hadn’t expected it to show up so soon. With Shopify at my back, my confidence was well boosted. […]

We doubt ourselves because every decision feels permanent and we wrongly assume the doubt will go away if we just outsource our decisions to others.